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Business & Accounting

Markup Calculator

Find a selling price from cost plus a markup percentage, or the markup from cost and price, with the equivalent margin.

Your inputs

Results

Selling price

$65.00

Profit per unit
$15.00
Equivalent margin on price
23.0769%

✓Exact calculation — rounded only for display

What this calculator does

Markup is the percentage added on top of cost to set a price. It is common in cost-plus pricing for contracting, manufacturing and retail.

Formula and method

Price = cost × (1 + markup); Markup = (price − cost) ÷ cost; Margin = (price − cost) ÷ price

Worked example

Calculated by this tool with its default inputs:

Inputs

  • I know: Cost and markup %
  • Cost: 50 (any currency)
  • Markup: 30 %

Results

  • Selling price: 65
  • Profit per unit: 15
  • Equivalent margin on price: 23.0769%

How to read the results

Markup is always larger than margin for the same item.

Assumptions and limitations

  • Include all unit costs before applying a markup.

Financial results are estimates based on the inputs and assumptions shown. They are not financial advice; confirm figures with your lender, provider or a qualified adviser before making decisions.

Questions

What is keystone pricing?

A 100 % markup — doubling the cost — which equals a 50 % margin.

Methodology and verification

Result type
Exact mathematical calculation (rounded only for display)
Formula version
1.0
Automated verification
3 reference and validation test cases, checked against independently computed values. The site cannot be built if any of them fail.
Editorial review
Awaiting human editorial review. The explanation was drafted with AI assistance; the formula and examples are verified by the automated tests above.

Privacy

Everything you enter is calculated in this browser and is not sent to Numerith or anyone else. Inputs are added to a share link only if you choose to include them. Privacy policy