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Business & Accounting

Average Order Value Calculator

Calculate average order value (AOV), items per order and average item price from revenue, orders and units sold.

Your inputs

Results

Average order value

$50.00

Items per order
2.5
Average item price
$20.00

✓Exact calculation — rounded only for display

What this calculator does

AOV is the average amount spent per order. Raising it — through bundles, upsells or free-shipping thresholds — grows revenue without more traffic.

Formula and method

AOV = revenue ÷ orders; Units per order = items ÷ orders; Average item price = revenue ÷ items

Worked example

Calculated by this tool with its default inputs:

Inputs

  • Total revenue: 45000 (any currency)
  • Number of orders: 900
  • Items sold (optional): 2250

Results

  • Average order value: 50
  • Items per order: 2.5
  • Average item price: 20

How to read the results

Track AOV alongside conversion rate; discounts can raise one while lowering the other.

Assumptions and limitations

  • Exclude refunds and cancelled orders for accuracy.

Financial results are estimates based on the inputs and assumptions shown. They are not financial advice; confirm figures with your lender, provider or a qualified adviser before making decisions.

Questions

Does AOV include tax and shipping?

Definitions vary; be consistent over time.

Methodology and verification

Result type
Exact mathematical calculation (rounded only for display)
Formula version
1.0
Automated verification
2 reference and validation test cases, checked against independently computed values. The site cannot be built if any of them fail.
Editorial review
Awaiting human editorial review. The explanation was drafted with AI assistance; the formula and examples are verified by the automated tests above.

Privacy

Everything you enter is calculated in this browser and is not sent to Numerith or anyone else. Inputs are added to a share link only if you choose to include them. Privacy policy